The demand base that underpins your master plan and feasibility study.
Household origin and destination surveys, with a sampling plan by traffic zone and georeferenced collection — the complete trip matrix that feeds and calibrates the demand model.
When to engage
Master plan or mobility plan under preparation
The mobility plan requires an up-to-date trip matrix with a sampling plan that withstands scrutiny by the Ministry of Cities.
A demand model to calibrate
Feasibility studies, concessions and environmental studies need a recent O/D matrix to calibrate the model.
An unknown travel pattern
Without the household matrix there is no way to know how many trips the region generates, by which mode and for which purpose.
Sub-services — Household O/D
Household O/D (HTS)
Interview at the residence: every trip made by the household, by mode, purpose and period.
Sampling plan by traffic zone
Zones, strata and targets defined before fieldwork — the defensible basis for the expansion to the universe.
Matrix ready for the model
Expanded O/D matrix, in the format the master plan demand model consumes.
How we deliver
Sampling plan
Traffic zones, strata and interview targets defined before fieldwork — the defensible basis for the expansion.
Georeferenced collection
Household interviews recorded in the app, with position, time per interview and surveyor.
Validation and expansion
Consistency interview by interview and expansion of the sample to the universe, with documented rates.
Matrix and report
O/D matrix by mode, purpose and period, ready to feed the demand model.
What you receive
- O/D matrix by mode, purpose and period
- Validated and expanded microdata database (CSV)
- Methodological report — sampling plan, rates and expansion
- Georeferenced origins and destinations by traffic zone
Technical specifications
| Survey design | Household (HTS) — every trip made by the household |
|---|---|
| Collection | Georeferenced application, with position and time per interview |
| Sampling | Sampling plan by traffic zone with documented expansion |
| Applications | Master plans · mobility plans · environmental studies · feasibility · demand modelling |
Related project
Household O/D survey for the São Paulo Metro
Coordination of household origin and destination surveys, with team training and quality auditing.
Frequently asked questions
It is the interview carried out at the residence, recording every trip made by the household by mode, purpose and period. It is the most complete O/D design and the basis of demand models.
The household O/D survey is the demand base for master plans, mobility plans and feasibility studies, and it feeds demand models.
Intercept and cordon surveys and stated preference sit in the Traffic Surveys pillar, under Intercept O/D and SP — the design for characterising the flow already on the road.
Through a georeferenced application, recording position and time per surveyor, which standardises and documents the collection.
Through a sampling plan by traffic zone, with strata and targets defined before fieldwork — and expansion documented in the methodological report.
Are you calibrating a demand model or preparing a mobility plan?
We deliver the household O/D survey that underpins the study. Talk to a specialist.