Measuring perceived quality and actual choice with method.
Opinion and satisfaction surveys, focus groups and revealed preference — for the indicator the concession requires and to understand the choice the user actually makes.
When to engage
A required quality indicator
The concession requires periodic measurement of user satisfaction with a comparable method and series.
A qualitative diagnosis to carry out
Before designing the quantitative survey the reasons have to be understood — focus groups and in-depth interviews.
An actual choice to characterise
Revealed preference starts from what the user actually chose, and it underpins the choice model.
Sub-services — Opinion & Satisfaction
Opinion, satisfaction and focus groups
Quantitative satisfaction surveys and focus groups for qualitative depth.
Perceived quality indicator
Periodic measurement with a fixed method and a series comparable between waves.
Revealed preference (RP)
A survey based on the choices the user actually made, rather than on hypothetical scenarios.
How we deliver
Survey design
Questionnaire, sample and qualitative scripts defined with the client, with the method fixed so that waves remain comparable.
Application in the field
Satisfaction interviews, recording of observed choices and focus groups, with documented recruitment.
Analysis
Indicators by segment, reading of the focus groups and modelling of the observed choice.
Report
Results by segment, with an executive reading, comparison with the previous wave and the microdata database.
What you receive
- Satisfaction indicators by segment, with a comparable series
- Report on the focus groups and the qualitative reading
- Choice model parameters derived from revealed preference
- Microdata database and methodological report
Technical specifications
| Methods | Opinion and satisfaction · focus groups · revealed preference (RP) |
|---|---|
| Design | Method fixed between waves, for a comparable series |
| Analysis | Indicators by segment and modelling of the observed choice |
| Applications | Concession quality indicators · qualitative diagnosis · choice modelling |
Frequently asked questions
With a quantitative survey using a fixed method between waves, which allows the series to be compared over time — the typical requirement of a concession quality indicator.
We conduct focus groups to explore opinion and satisfaction in depth, complementing the quantitative measurements.
It is the analysis based on the choices the user actually made — observed trips, modes and services — rather than on hypothetical scenarios.
Stated preference (SP) and the measurement of willingness to pay sit in the Traffic Surveys pillar, under Intercept O/D and SP, where the interview is applied to the road user.
Focus groups explore the reasons behind the numbers and help design the scenarios for the quantitative stage.
Do you need to measure user satisfaction with method?
We deliver the periodic measurement and the qualitative diagnosis the decision requires. Talk to a specialist.